In the early '90, Honda decided to offer general purpose engines, which until then were only installed in its own finished products, to other manufacturers. These Honda general purpose engines can now be found in various products in segments like lawn & garden, industrial and construction.

EEC started its operations in 1994 with the goal of developing engine sales in Europe. In order to be close to the European market, EEC was centralised in the main office at Honda Europe. Four sales points were established in UK, France, Germany and Italy, ensuring close working relationships between Honda and the customer.

It is important for EEC to know the needs of their customers, and to satisfy these needs by having continuous communication and interaction with the Honda research and development division in Japan.