Privacy Policy

Privacy statement concerning online content for Honda customers, distributors, and partners
Honda does its utmost to protect and respect your privacy. In this privacy statement, it is explained how Honda Motor Europe Logistics NV, with company number 0418.250.835 and corporate seat at Langerbruggestraat 104, 9000 Ghent, Belgium (referred to hereinafter as ‘Honda’, ‘we’, ‘us’, or ‘our’), collects, processes, saves, keeps, and administers your personal data when you visit or download data from the Honda websites and apps that refer to this privacy statement (jointly referred to hereinafter as ‘Honda online content’), or when you contact Honda with respect to this. Your data protection rights, including the right to object to part of the processing by Honda, are also described in this privacy statement. In the chapter ‘Your choices and rights’, more information is provided about your rights and the way in which you can exercise your rights.
We can also give you additional information collecting personal data. We do this if it is legally compulsory and if we believe it would be helpful to give you all relevant and timely information.

Personal data we collect
We process the following types of personal data:

  • Contact data, such as your first name, surname, telephone or mobile number, email address, and comparable information;
  • Technical data about your visit to the Honda online content, such as your IP address and operating system, browser type (for visits to our website), further information about the device you use (e.g. serial number, unique ID, MAC address), and technical and event-based data in relation to your use of your device (e.g. Internet and Bluetooth link, connection data, and session duration);
  • Information about your Honda engine: model code and serial number;
  • Any other information you submit to us, such as signatures, photographs, opinions, your location, and all other information you impart to us.

Why we collect, use, and keep this personal data
We collect, use, and keep your personal data for the following purposes:

  • If this is necessary pursuant to the following lawful interests of Honda, provided that your data protection rights do not prevail over our interests;
  • To give you the Honda online content and related services;
  • To administer resources for the Honda online content;
  • To enable us to improve and optimise the Honda online content and our products and services;
  • To react to your request or application, for instance by giving information about Honda products or locating the nearest Honda Engines service point;
  • To contact you with respect to this latter purpose (directly or via a company of the Honda Group, a recognised Honda dealer, a relevant partner, or an agent) by email, telephone, SMS, or push message;
  • To ask you for your opinion or participation in surveys about our products or services;
  • To understand which parts of the Honda online content are popular and are used most often or which parts should be adjusted or improved;
  • To answer user questions and complaints;
  • For internal registration;
  • When this is necessary to comply with statutory obligations;
  • When this is necessary pursuant to protect the lawful interests of Honda, if your data protection rights do not prevail over our interests and rights;
  • To protect our legitimate business interests and statutory rights. This comprises, but is not restricted to, the use with respect to compliance, purposes concerning regulations, audits, proceedings (including the announcement of such information within the framework of legal proceedings or a lawsuit) and other requirements in the fields of ethics and compliance reporting;
  • To convert personal data into anonymous data and use this (normally on the basis of aggregate statistical data) for research and analysis for improving the Honda online content, to analyse trends, and to make tailor-made products. Aggregate personal information does not identify you or other Honda online content users personally.

Why we collect, use, and keep this personal data

(a) Data transfer within the Honda Group
We share your personal data with members of the Honda Group (see for more information). All companies of the Honda Group are bound by the standard contractual data protection clauses, which have been approved by the European Commission.

(b) Data transfer to recognised Honda Engines dealers and repairers
We share your personal data with recognised Honda Engines dealers and repairers in the EEA. A complete list of Honda Engines dealers and repairers is provided on the website:

(c) Data transfer to companies that provide services on the basis of a contract
Your personal data is shared with companies which provide services to the Honda Group on the basis of a contract, such as the companies below:

  • IT hosting (current provider: Combell NV);
  • IT maintenance company (current provider: Iotta Communications NV);
  • Google Analytics (current provider: Google LLC).

Data transfer outside the EEA
Given the afore-mentioned purposes, we can forward your personal data to organisations outside the EEA. In the process, we can use standard contractual data protection clauses, which have been approved by the European Commission. We can also forward your data to organisations in the United States that have corporate rules for protecting your data, which have been approved by the European data protection authorities. For further information, including a copy of the documents we use to protect your information, you can contact us. Our contact details are provided below under ‘Contact us’.

Google Analytics
When you grant approval for the use of Google Analytics for optimising the performance of your Honda app or this website, Google may store or process your data in the United States or in another country where Google or its subprocessors have facilities. If this is the case, we will take all reasonably necessary steps to ensure that your data is safe and handled in conformity with this privacy statement.

Third-party apps and/or websites
When you download a third-party app from the Honda online content or use a link via the Honda website to a third-party website, your personal data will be forwarded directly to, or collected and processed directly by, the provider of the respective third-party app or website as a separate data controller. Honda is not liable for the processing of your personal data by such app or website providers. Therefore, we recommend that you read and understand how your personal data will be used by these app and/or website providers before you download their apps or visit or use their website.

(d) Data transfer to other organisations

  • Data transfer to third parties when we are held to disclose your personal data to comply with a legal obligation or when we believe that this is necessary for protecting the rights, property, or safety of Honda, our customers, or others;
  • Data transfer to public bodies and/or law enforcement agencies if this is compulsory by law or if this is required for protecting our legitimate interests pursuant to the applicable laws;
  • Data transfer to potential or actual sellers of assets or companies of the Honda group in the case that Honda or another member of the Honda Group sells one of its companies or assets, including personal data.

Your choices and rights

(a) Your general choices and rights

  • You have the right to ask Honda for a copy of your personal data to have these corrected or deleted, to have the processing of your personal data restricted, and to get the personal data you provide in a structured machine-readable format.
  • In certain circumstances, you can oppose processing of your personal data (especially when we do not need to process the data to comply with a contractual or other legal obligation).
  • If we have asked your permission, you can revoke it at all times without any restriction. If you ask for revoking your permission for processing your data by Honda, this will not have any impact on the processing that has taken place until that moment.
  • These rights can be restricted for instance if, in the event that your request is granted, personal data of other persons would be disclosed, or if you ask us for deleting information we have to keep by law or because we have an overriding legitimate interest to do so.

(b) Your right to submit a complaint to a supervisory authority
You also have the right to submit a complaint to a supervisory authority for data protection. The supervisory authority can be established in your place of residence, your place of work, or the place where the violation of data protection obligations has taken place.

Data retention
We will keep your personal data only as long as this is necessary for Honda’s legitimate interest in conformity with the applicable laws, to provide a service at your request, or to comply with a legal requirement. The retention term of personal data shall not exceed five years after the time at which the data was collected by us for the first time. At the end of the retention term, we will take the necessary steps to destroy your personal data or to keep it in a form by which you cannot be identified any longer.

Fake emails in Honda’s name
Honda is aware of fake emails, better known as ‘phishing’. Such emails can include announcements like employment advertisements, job offers, and prize winner announcements. In these emails, Honda’s name is used to make the email look authentic, but they are only intended to obtain customers’ personal data (e.g. credit card numbers or passwords). Honda is in no way involved in these emails and does not use such methods for employment advertisements or to communicate with prize winners.
Unfortunately, these fake emails are a growing form of Internet fraud. This practice is executed by means of sending a fake email to potential victims or by leading them to a website where personal data is asked.
Fake job offers are often addressed to persons abroad, as the fraudsters ask them to send them money for Belgian visas. Honda never asks for payment details with respect to applications or communication in this context. In the case of doubt about the validity of a job offer, contact Human Resources, Honda Motor Europe Logistics NV, Langerbruggestraat 104, 9000 Ghent, Belgium.
Email messages about competition prizes. Honda never asks for payment details with respect to prize winners or communication in this context. Honda recommends that you should be very careful when you receive an email in Honda’s name in which you are asked for personal or financial information and if you doubt its authenticity.

Links to third-party websites
From time to time, our website may include links to and from the websites of our partner networks, advertisers, and companies from the Honda Group. Honda is not responsible for the content of websites connected to its website. When you visit a third-person website, it is your responsibility to read the privacy policy and legal terms and conditions that apply to the respective website.

Updates to this privacy statement
Honda always reserves the right to adjust the privacy statement. This privacy statement can be updated periodically. We encourage you to check the Honda online content for amendments to this privacy statement. In some cases, we will also inform you of specific data processing activities or major amendments to this privacy statement, as required under the applicable laws.

Contact us
The Honda online content is checked by Honda Motor Europe Logistics NV (company number 0418.250.835), the data controller for personal data collected via the Honda online content. The corporate seat is at Langerbruggestraat 104, 9000 Ghent, Belgium.

If you have any questions about this privacy statement, or if you want to contact us with respect to our processing of personal data, please go to (

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